1.1 What is personal data?
Personal data is information that discloses or can disclose the identity of the user. We adhere to the principle of data avoidance. As far as possible, we do not collect personal data.
1.2 Dealing with personal data
Your personal data will only be processed if we have received your consent to do so (Art. 6 I S. 1 a DSGVO) or if it concerns data whose processing is necessary for our legitimate interests and insofar as the assessment shows that no overriding interests, fundamental rights or fundamental freedoms on your part conflict (Art. 6 I S. 1 f DSGVO).
We may use contract processors to process your personal data, but will not pass on your personal data to third parties. The data will only be passed on to the shipping company commissioned with the delivery in order to fulfil the contract, insofar as this is necessary for the delivery of ordered goods. In order to process payments, the necessary payment data will be passed on to the bank commissioned with the payment and, if applicable, to the commissioned and selected payment service provider.
The processing of your personal data takes place exclusively within the EU, unless otherwise stated below.
1.3 Usage data
When you visit the website, general technical information is collected. This includes the IP address used, time of day, duration of the visit, browser type and, if applicable, the page of origin. This usage data is registered in a log file for technical reasons and can be used and stored for the purpose of statistical evaluation of this website. This usage data is not linked to your other personal data.
1.4 Registration data
Registration is required for full use of the features of our website. The registration data is collected through your corresponding entries and used for the specific purpose stated in accordance with your consent (Art. 6 I S. 1 a DSGVO).
1.5 Duration of storage
After the end of the purpose for which the data was collected, we only store your personal data for as long as this is necessary due to legal (in particular tax) regulations.
2. Your rights
You can request information from us as to whether we process your personal data and, if so, you have a right to information about this personal data and the further information specified in Art. 15 DSGVO.
2.2 Right to correction
You have the right to rectify the incorrect personal data concerning you and may request the completion of incomplete personal data in accordance with Art. 16 DSGVO.
2.3 Right to cancellation
You have the right to demand that we delete your personal data immediately. We are obliged to delete them immediately, in particular if one of the following reasons applies:
- Your personal data is no longer necessary for the purposes for which it was collected or otherwise processed.
- You revoke your consent on which the processing of your data was based and there is no other legal basis for the processing.
- Your data have been processed unlawfully.
The right to deletion does not exist insofar as your personal data is necessary for the assertion, exercise or defence of our legal claims.
2.4 Right to limitation of processing
You have the right to demand that we restrict the processing of your personal data if
- you dispute the accuracy of the data and we therefore verify the accuracy,
- the processing is unlawful and you refuse to delete it and instead request the restriction of its use
- we no longer need the data, but you need it to assert, exercise or defend legal claims,
- you have objected to the processing of your data and it is not yet clear whether our legitimate reasons outweigh your reasons.
2.5 Right to data transferability
You have the right to receive the personal data relating to you that you have provided to us in a structured, common and machine-readable format and you have the right to communicate this data to another responsible person without our interference, provided that the processing is based on a consent or a contract and the processing is carried out by us using automated procedures.
2.6 Right of evocation
If the processing of your personal data is based on a consent, you have the right to revoke this consent at any time.
2.7 General and right of appeal
The exercise of your aforementioned rights is generally free of charge for you. If you have any complaints, you have the right to contact the supervisory authority responsible for us, the state data protection officer, directly.
3. Data security
3.1 Data security
All data on our website is protected by technical and organisational measures against loss, destruction, access, alteration and distribution.
3.2 Sessions and Cookies
If you subscribe to our newsletter, we will use the data required for this purpose or provided separately by you in order to send you our e-mail newsletter on a regular basis. You can unsubscribe from the newsletter at any time, either by sending us a message via the contact details given in the imprint or via the link provided in the newsletter.
5. Presence on social media platforms
We use the following social media platforms for company presentation and communication (the following linked data protection declarations and opt-out options are expressly referred to).
Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)
Opt-Out: https://www.facebook.com/settings?tab=ads alternative http://www.youronlinechoices.com
YouTube (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA)
These social media platforms may be able to process personal data outside the EU, we refer in this respect to the above data protection declarations of the social media platforms.
The respective social media platforms may create user profiles and store cookies on your computer, in which your user behaviour is stored, based on your user behaviour and the resulting interests on your part. If you have an account on the respective social media platform and are logged in, your usage behaviour can even be stored independent of the device. Your usage profile can be used, for example, to place advertisements that presumably correspond to your interests.
We process the personal data exclusively for communication with you via the social media platform selected by you and for the optimisation of our online presence and ensure that no interests on your part are affected which outweigh this justified interest on our part (Art. 6 I S. 1 f DSGVO). If you have already given the respective operator of the social media platform effective consent to the corresponding data processing, your personal data will also be processed on the basis of this consent (Art. 6 I S. 1 a DSGVO).
6. Third-party services
6.1 Google Analytics
6.2 Web analysis tool etracker
For marketing and optimisation purposes we use the service of etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, www.etracker.com. This service is used to record, process and store data, characteristics and activities of users with regard to the use of our website. The following data is processed:
- Pseudonymous user ID: a randomly generated value (example: 108bf9a85547edb1108bf9a85547edb1) that is stored in a tracking cookie ID
- Pseudonyms digital fingerprints
- Pseudonymised mobile device identifiers
- Pseudonymous cross-device identifiers, provided that these are transferred for anonymous visitor merging across multiple devices.
This data can be used to create user profiles under a pseudonym. We use the extended version, which means that analysis and optimisation cookies are used, which enable a statistical range analysis of our website and a measurement of the success of our online marketing measures and test procedures.
In the event that you have given your consent, this is the legal basis for processing in accordance with Art. 6 Paragraph 1 S. 1 lit. a DSGVO. You can revoke your consent at any time within our cookie-content tool.
Without the user's consent, the user's data collected using etracker technologies will not be used to personally identify the user. Nor will they be merged with the user's personal data.
In this case, data processing is carried out to protect the legitimate interests in accordance with Art. 6 Para. 1 letter f DSGVO. Our legitimate interest is to optimise our online offer and our Internet presence. Whereby the data that would possibly permit a reference to a user, such as the IP address, registration or device IDs, are anonymised or pseudonymised as soon as possible. No other use, combination with other data or transfer to third parties takes place.
The collection and storage of data can be cancelled at any time with effect for the future under the link
The data will be deleted after 24 months.
The data collected with etracker is processed and stored exclusively in Germany. etracker has been independently tested, certified and awarded the ePrivacyseal data protection seal of approval.
6.3 Social media links
We have our own social media pages with the third-party providers that can be reached via links from this website. By using the links you will reach the respective websites of the third party providers (e.g. Facebook, Twitter, Google+). In order to avoid unnecessary data transfer, we recommend that you log out of the respective third-party provider yourself before using a corresponding link, so that usage profiles cannot be created by the third-party provider through the use of the link.
6.4 Use of Youtube
6.5 Google Web Fonts
6.6 Use of Google ReCAPTCHA
This website uses the service reCAPTCHA of the company Google LLC,1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). The function is used to distinguish between input by a human being and misuse by automated, mechanical processing. The query includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google. For this purpose your input will be transmitted to Google and used there. However, your IP address will be shortened by Google in advance within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of reCaptcha is not merged with other Google data. The processing thus serves to avoid the misuse of this website and is ultimately anonymous, so that the weighing of interests shows that no overriding interests on your part stand in the way of processing (Art. 6 I S. 1 f DSGVO). It asserts Google's data protection guidelines, which can be found at: https://policies.google.com/privacy?hl=de.
6.7 Use of Google Maps
This website uses Google Maps, a map service provided by Google and operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). When Google Maps is used, data is also collected, processed and used about the use of the Maps functions by visitors to the websites. This does not affect the interests of users who outweigh the technical necessity of integrating interactive map material (Art. 6 I S. 1 f DSGVO). You can view Google's data protection information at http://www.google.de/intl/de/policies/privacy/ . You can view the additional usage information for Google Maps at http://www.google.com/intl/de_de/help/terms_maps.html .
On our website you will find an e-mail address, which you can use to contact us. In this case, the personal data transmitted with the e-mail will be stored. In this context, the data will not be passed on to third parties. The legal basis for the processing is Art. 6 para. 1 lit. f DSGVO. If the e-mail contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO. The processing of personal data serves us solely to process the contact. This also includes the necessary legitimate interest in the processing of the data.
The data will be deleted as soon as they are no longer required for the purpose of their collection, i.e. when the respective conversation has ended. The conversation ends when it is clear from the circumstances that the matter in question has been conclusively clarified. To contact us regarding data protection, you are welcome to use the following contact options. Responsible in the sense of the DSGVO:
Digades digitales and analoges Schaltungsdesign GmbH
Äußere Weberstraße 20
E-mail: digades [at] digades.de
Phone: (0 35 83) 57 75-0