Privacy Statement

1. General

1.1 What is personal data?

Personal data is information that discloses or can disclose the identity of the user. We adhere to the principle of data avoidance. As far as possible, we do not collect personal data.

1.2 Dealing with personal data

Your personal data will only be processed if we have received your consent to do so (Art. 6 I S. 1 a DSGVO) or if it concerns data whose processing is necessary for our legitimate interests and insofar as the assessment shows that no overriding interests, fundamental rights or fundamental freedoms on your part conflict (Art. 6 I S. 1 f DSGVO).

We may use contract processors to process your personal data, but will not pass on your personal data to third parties. The data will only be passed on to the shipping company commissioned with the delivery in order to fulfil the contract, insofar as this is necessary for the delivery of ordered goods. In order to process payments, the necessary payment data will be passed on to the bank commissioned with the payment and, if applicable, to the commissioned and selected payment service provider.

The processing of your personal data takes place exclusively within the EU, unless otherwise stated below.

1.3 Usage data

When you visit the website, general technical information is collected. This includes the IP address used, time of day, duration of the visit, browser type and, if applicable, the page of origin. This usage data is registered in a log file for technical reasons and can be used and stored for the purpose of statistical evaluation of this website. This usage data is not linked to your other personal data.

1.4 Registration data

Registration is required for full use of the features of our website. The registration data is collected through your corresponding entries and used for the specific purpose stated in accordance with your consent (Art. 6 I S. 1 a DSGVO).

1.5 Duration of storage

After the end of the purpose for which the data was collected, we only store your personal data for as long as this is necessary due to legal (in particular tax) regulations.

2. Your rights

2.1 Information

You can request information from us as to whether we process your personal data and, if so, you have a right to information about this personal data and the further information specified in Art. 15 DSGVO.

2.2 Right to correction

You have the right to rectify the incorrect personal data concerning you and may request the completion of incomplete personal data in accordance with Art. 16 DSGVO.

2.3 Right to cancellation

You have the right to demand that we delete your personal data immediately. We are obliged to delete them immediately, in particular if one of the following reasons applies:
- Your personal data is no longer necessary for the purposes for which it was collected or otherwise processed.
- You revoke your consent on which the processing of your data was based and there is no other legal basis for the processing.
- Your data have been processed unlawfully.
The right to deletion does not exist insofar as your personal data is necessary for the assertion, exercise or defence of our legal claims.

2.4 Right to limitation of processing

You have the right to demand that we restrict the processing of your personal data if
- you dispute the accuracy of the data and we therefore verify the accuracy,
- the processing is unlawful and you refuse to delete it and instead request the restriction of its use
- we no longer need the data, but you need it to assert, exercise or defend legal claims,
- you have objected to the processing of your data and it is not yet clear whether our legitimate reasons outweigh your reasons.

2.5 Right to data transferability

You have the right to receive the personal data relating to you that you have provided to us in a structured, common and machine-readable format and you have the right to communicate this data to another responsible person without our interference, provided that the processing is based on a consent or a contract and the processing is carried out by us using automated procedures.

2.6 Right of evocation

If the processing of your personal data is based on a consent, you have the right to revoke this consent at any time.

2.7 General and right of appeal

The exercise of your aforementioned rights is generally free of charge for you. If you have any complaints, you have the right to contact the supervisory authority responsible for us, the state data protection officer, directly.

3. Data security

3.1 Data security

All data on our website is protected by technical and organisational measures against loss, destruction, access, alteration and distribution.

3.2 Sessions and Cookies

We may use cookies or server-side sessions in which data can be stored to operate the website. Cookies are files that are stored on your hard drive by a website in order to automatically recognize this computer the next time you visit the website and thus adapt the use of the website to you. Some of the cookies used are deleted after the end of the browser session. These are so-called session cookies. Other cookies remain on your end device and enable the browser to be recognised during a subsequent visit to our website (permanent cookies). You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or whether to exclude the acceptance of cookies in certain cases or in general. Please note that you may not be able to use some functions of this website if cookies are deactivated. We ensure that no personal data from sessions or through cookies is transferred and that cookies are only used if this is technically necessary for the website. Thus, the assessment shows that no overriding interests on your part conflict (Art. 6 I S. 1 f DSGVO).

4. Newsletter

If you subscribe to our newsletter, we will use the data required for this purpose or provided separately by you in order to send you our e-mail newsletter on a regular basis. You can unsubscribe from the newsletter at any time, either by sending us a message via the contact details given in the imprint or via the link provided in the newsletter.

5. Presence on social media platforms

We use the following social media platforms for company presentation and communication (the following linked data protection declarations and opt-out options are expressly referred to).

Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)
Privacy policy:
Opt-Out: alternative

Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA)
Privacy policy:

YouTube (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA)
Privacy policy:

These social media platforms may be able to process personal data outside the EU, we refer in this respect to the above data protection declarations of the social media platforms.
The respective social media platforms may create user profiles and store cookies on your computer, in which your user behaviour is stored, based on your user behaviour and the resulting interests on your part. If you have an account on the respective social media platform and are logged in, your usage behaviour can even be stored independent of the device. Your usage profile can be used, for example, to place advertisements that presumably correspond to your interests.

We process the personal data exclusively for communication with you via the social media platform selected by you and for the optimisation of our online presence and ensure that no interests on your part are affected which outweigh this justified interest on our part (Art. 6 I S. 1 f DSGVO). If you have already given the respective operator of the social media platform effective consent to the corresponding data processing, your personal data will also be processed on the basis of this consent (Art. 6 I S. 1 a DSGVO).

6. Third-party services

6.1 Google Analytics

This website uses Google Analytics, a web analytics service provided by Google and operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"), and collects and stores via this web analytics service data from which user profiles are created using pseudonyms. The user profiles created in this way are used to evaluate visitor behaviour in order to design and improve the services presented on this website in line with requirements. Google Analytics uses "cookies", which are small text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will generally be transmitted to and stored by Google on servers in the United States. However, if IP anonymisation is activated on this website, your IP address will be shortened by Google in advance within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA where it will be shortened. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google. Even the user profiles under a pseudonym are not merged with the personal data of the user without the express and separately declared consent of the user. Thus, the assessment shows that no overriding interests on your part conflict (Art. 6 I S. 1 f DSGVO). You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and Google from processing this data by downloading and installing the browser plug-in available at the following link (
You can also prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set to prevent your information from being collected on future visits to this website: Disable Google Analytics. You can view Google's privacy policy at . You can find more information about the terms of use and data protection at and respectively. We would like to point out that on this website Google Analytics has been extended by the code "anonymizeIp" in order to guarantee an anonymous collection of IP addresses (so-called IP masking).

6.2 Web analysis tool etracker

For marketing and optimisation purposes we use the service of etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, This service is used to record, process and store data, characteristics and activities of users with regard to the use of our website. The following data is processed:

  • Pseudonymous user ID: a randomly generated value (example: 108bf9a85547edb1108bf9a85547edb1) that is stored in a tracking cookie ID
  • Pseudonyms digital fingerprints
  • Pseudonymised mobile device identifiers
  • Pseudonymous cross-device identifiers, provided that these are transferred for anonymous visitor merging across multiple devices.

This data can be used to create user profiles under a pseudonym. We use the extended version, which means that analysis and optimisation cookies are used, which enable a statistical range analysis of our website and a measurement of the success of our online marketing measures and test procedures.
In the event that you have given your consent, this is the legal basis for processing in accordance with Art. 6 Paragraph 1 S. 1 lit. a DSGVO. You can revoke your consent at any time within our cookie-content tool.

Without the user's consent, the user's data collected using etracker technologies will not be used to personally identify the user. Nor will they be merged with the user's personal data.
In this case, data processing is carried out to protect the legitimate interests in accordance with Art. 6 Para. 1 letter f DSGVO. Our legitimate interest is to optimise our online offer and our Internet presence. Whereby the data that would possibly permit a reference to a user, such as the IP address, registration or device IDs, are anonymised or pseudonymised as soon as possible. No other use, combination with other data or transfer to third parties takes place.
The collection and storage of data can be cancelled at any time with effect for the future under the link

etracker objection

The data will be deleted after 24 months.
The data collected with etracker is processed and stored exclusively in Germany. etracker has been independently tested, certified and awarded the ePrivacyseal data protection seal of approval.


6.3 Social media links

We have our own social media pages with the third-party providers that can be reached via links from this website. By using the links you will reach the respective websites of the third party providers (e.g. Facebook, Twitter, Google+). In order to avoid unnecessary data transfer, we recommend that you log out of the respective third-party provider yourself before using a corresponding link, so that usage profiles cannot be created by the third-party provider through the use of the link.

6.4 Use of Youtube

This website and the integrated offers contain so-called embeddings of videos on YouTube. These allow the connection to YouTube and the videos stored there. YouTube is an offer of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). No interests of the users are affected here, which outweigh this technical necessity of the integration of the videos (Art. 6 I S. 1 f DSGVO). For the purpose and scope of data collection and use by Google, as well as your rights and settings to protect YouTube customers, please refer to YouTube's privacy policy. These can be found at:

6.5 Google Web Fonts

We use so-called web fonts from Google in order to be able to show you a uniform font on our website. These are automatically saved in your browser cache when you call up one of our pages in order to enable the desired display. If your browser does not support the web fonts used, a standard font of your computer may be used. Here no interests of the users are concerned, which outweigh this technical necessity (art. 6 I S. 1 f DSGVO). You can view Google's privacy policy here: Further information on Google Web Fonts can be found at

6.6 Use of Google ReCAPTCHA

This website uses the service reCAPTCHA of the company Google LLC,1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). The function is used to distinguish between input by a human being and misuse by automated, mechanical processing. The query includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google. For this purpose your input will be transmitted to Google and used there. However, your IP address will be shortened by Google in advance within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of reCaptcha is not merged with other Google data. The processing thus serves to avoid the misuse of this website and is ultimately anonymous, so that the weighing of interests shows that no overriding interests on your part stand in the way of processing (Art. 6 I S. 1 f DSGVO). It asserts Google's data protection guidelines, which can be found at:

6.7 Use of Google Maps

This website uses Google Maps, a map service provided by Google and operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). When Google Maps is used, data is also collected, processed and used about the use of the Maps functions by visitors to the websites. This does not affect the interests of users who outweigh the technical necessity of integrating interactive map material (Art. 6 I S. 1 f DSGVO). You can view Google's data protection information at . You can view the additional usage information for Google Maps at .

7. Contact

On our website you will find an e-mail address, which you can use to contact us. In this case, the personal data transmitted with the e-mail will be stored. In this context, the data will not be passed on to third parties. The legal basis for the processing is Art. 6 para. 1 lit. f DSGVO. If the e-mail contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO. The processing of personal data serves us solely to process the contact. This also includes the necessary legitimate interest in the processing of the data.
The data will be deleted as soon as they are no longer required for the purpose of their collection, i.e. when the respective conversation has ended. The conversation ends when it is clear from the circumstances that the matter in question has been conclusively clarified. To contact us regarding data protection, you are welcome to use the following contact options. Responsible in the sense of the DSGVO:

Digades digitales and analoges Schaltungsdesign GmbH
Äußere Weberstraße 20
02763 Zittau
E-mail: digades [at]
Phone: (0 35 83) 57 75-0